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02 - Ideation

Possible Topics

1. An marketplace app for local freelance services.

Problem
Freelance professionals (particularly beginners or professionals that have recently entered the market) lack a reliable platform to advertise their services in an efficient way for clients. Nowadays, many freelancers use a wide variety of social media platforms that haven't been designed for advertising services. Many others that have access to platforms designed for advertising freelancing services have to compete with international prices, which forces them to lower their earnings to survive in the globalized online market.
Goal
The solution to the problem is to create an app that will offer a platform to advertise freelance services to the public based on their location. This app will offer customers a place to easily browse for local freelance services as well as the opportunity to consciously promote the local economy. On the other hand, freelance professionals will have the opportunity to reach a wider network of a potential customer without the need to lower their earnings to compete for clients.
Inspiration
What I like most about this idea it is the novelty of the outcome. As a freelancer myself I find it very difficult to find new clients from any of the platforms available. Most of my work comes from recommendations or friends of friends. When I created a profile on Fiverr I was inspired to build a platform with a similar idea but targeted to freelancers, I found that most of these platforms target clients by marketing low prices and great services which ultimately affects the professionals.
Challenges
The biggest challenge for this project is the complexity of the two sides of the platform. The clients' one that would offer a browser where they can look for a freelancer that will fulfil their needs. And on the other hand, the freelancers' side where they will need to input all their information and available services.
Analysis
There are a few platforms that offer the same service for clients such as Fiverr, Upwork, Freelancer, etc. However, I find most of the available options pay little attention to the freelancer needs, environment or even pay. Because of the large number of adds from all around the world, it becomes really hard for freelancers to stand out or even find a way to show up on the customers' screen.

2. An assistance app for domestic violence.

Problem
There is a lack of accessible information about domestic violence. As people start new conversations about domestic violence and the abusive dynamics, this broad topic has created a narrowed misconception of the development of those scenarios. The problem is that when a victim is experiencing the beginning of a violent dynamic within the relationship, it becomes difficult to identify the signs, even when a small suspicion is there. Having a platform that can offer different resources as well as options for counselling and perhaps an emergency line can really make a difference.
Goal
The solution to the problem is to create an app where individuals who suspect they are in a domestic violence situation or are witnessing it, are able to find support and resources to ensure their safety. The app will also aim to start a conversation to clarify the misunderstanding and misconception around the topic. It will also provide a community feature where the user will be able to share as well as learn about other peoples experiences.
Inspiration
What I like the most about this idea is the social aspect of it. Although there are many resources for victims of violent relationships available in community centres as well as online services, I haven't encountered a platform that centralizes information and support for the victims in each step of their journey.
Challenges
The biggest challenge to develop this app is to be able to account all the different type of users as well as the stage they are in when they start using the app. Something important to consider is that not all violent situations look the same neither they have the same impact on the victim.
Analysis
There are not many platforms that address the needs of the victim. Rather, people who support them or have experienced those situations have created spaces within social media platforms. PorMi is an app that aims to offer support and resources to the victims. However, the interface itself has a number of issues in its execution. It is not user friendly, it lacks the community aspect, the communication used around the can be intimidating, etc.

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