Packaging Design

Ixcocoa is a packaging design project inspired by the Mayan culture. The goal of this project is to create a package that could excel in attracting customers in a saturated market. To achieve this, Ixcocoa takes into consideration several aspects; accessibility, culture and a storytelling experience.


Create a package design that is able to compete in the saturated market by excelling in attracting customers

Solution

Create a packaging design that is able to connect and engage with the customers by creating an overall experience centred around chocolate. When creating an effective package design, the aspects that are most important are: accessibility, taking culture into consideration and effectively appealing to the target market.

Sketches

Each flavour is illustrated in the packaging by four different figures; each with individual flavours and personalities. The next step in the process is to calculate sizes and the information that will be presented across the different panels.

Character
design

In order to create the figures that will bring to life the Ixcocoa story, a series of sketches have been developed. Finally, to represent inclusivity in the design choices the characters represent curvy women.

First
Prototype

The only material used in the prototype is paper. The use of paper is beneficial because it allows for a 3D model to be created versus a 2D drawing that is sketched out on paper.

Second
Prototype

The  second prototype was created in color because the colors of the designs needed to be tested for accuracy and to make sure the measurements of the digital files were accurate and functional in the printed product.

Laser
cutting

The box that was designed to package bulk amounts of the Ixcocoa chocolate bars was designed with the use of a laser cutter in order to engrave visuals and information.

Style Guide

The pillars of the Mayan culture were the main inspiration of the design choices made for the Ixcocoa brand. The box that contains the chocolate bars looks like a pyramid because of the influence that the Mayan architecture has on the Ixcocoa brand. Additionally, its aesthetic is completely white with all the visuals and necessary information engraved on the box. The engraving is a reference to the archaeological details and intricate carving found in Mayan sculptures from their time. The goal of this aesthetic is to maintain a simple and minimalistic feeling that would be contrasted with all the green and gold on the inside of the box.

Final Product

outer
container

The box that contains the chocolate bars looks like a pyramid because of the influence that the Mayan architecture has on the Ixcocoa brand. Additionally, its aesthetic is completely white with all the visuals and necessary information engraved on the box. The engraving is a reference to the archaeological details and  intricate carving found in Mayan sculptures from their time.

bilingual

Ixcocoa’s packaging is in two languages: English and Spanish. The product has been developed twice once for each language. The packaging is dedicated to respecting chocolate’s Mayan heritage and so having this chocolate product being bilingual is a way to acknowledge them.

accessibility

Braille is added to the packaging to include accessibility to the design. In each chocolate box, there is braille that communicates the flavours of the product to the consumer. The small manual, that is designed for the visually impaired, can be found at the bottom of the package explaining the necessary information; such as nutritional facts, allergy warnings, etc.

inside

Inside the box, there are three different sizes of chocolate bars. Each box containing Ixcocoa chocolate is a story; all of the chocolate bars inside represents a different page in a small culinary part of the Mayan culture.