Website Design




User Experience
UI Design


Design inspired by women and their journey

Lumina Doula Services, a provider of support for expectant mothers, recognized the need to elevate its online presence to better serve its growing clientele. With a commitment to empowering parents through every step of their journey, Lumina sought to create a website that not only reflected its values but also facilitated greater engagement, sales growth, and brand consistency.

Primary Typeface Baskerville


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A design that embodies
nurturing professionalism

Despite its reputation in the wellness industry, Lumina faced challenges in effectively communicating its unique offerings and connecting with potential clients online. Its previous website lacked user-friendly navigation, compelling visuals, and clear calls-to-action, hindering its ability to attract and convert leads. Additionally, maintaining brand consistency across digital platforms proved to be a struggle, undermining Lumina's credibility and authority in the field.
Screen showcasing the resources section


Storytelling a strong strategic research

To address Lumina's challenges and achieve its goals. A in-depth research into Lumina's target audience, competitors, and industry trends to gain valuable insights into user preferences and expectations was conducted. Leveraging this data, we crafted a tailored approach focused on enhancing user experience, optimizing for conversions, and showcasing Lumina's unique aesthetic and brand identity.
Screen showcasing the video resources section called care conversations
Mobile screen showcasing the homepage


Responsive optimization and consistent brand essence

With a focus on search engine optimization (SEO) and mobile responsiveness, Lumina's website was optimized for maximum visibility and accessibility across devices and platforms. This enhanced online presence not only attracted more organic traffic but also positioned Lumina as a leader in the doula services industry. On the other hand, drawing inspiration from Lumina's warmth, empathy, and empowerment, a visually stunning website design was created that resonated with its target audience. From soothing color palettes and imagery to thoughtful typography and layouts, every element was carefully crafted to reflect Lumina's unique aesthetic and brand essence.
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tablet Screen