Ruhen

Website

PROJECT

Website Design

TOOL

Figma

ROLE

User Experience
UI Design
Animations

Overview

Design influenced by discovery and exploration

Ruhen Yoga is more than a yoga studio—it's a sanctuary that intertwines the tranquillity of traditional yoga with the vibrant spirit of creativity. This web experience allows any user to explore a spectrum of yoga classes, workshops, and immersive retreats designed to harmonize mind, body, and soul.

Primary Typeface Migra

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Challenge

A design that embodies tranquility

Maintaining consistent branding and visuals across various pages, including class schedules, instructor profiles, and event sections, while keeping the vibrant theme intact, was crucial to present a cohesive brand identity and user experience.

Approach

Reflecting the essence of the yoga experience

To maintain a seamless user experience across all devices, including smartphones and tablets, I prioritized responsive design principles in my process. This approach allowed me to preserve the brand's dynamic and sophisticated aesthetic while adapting the website's layout, imagery, and typography to different screen sizes. By striking a balance between functionality and visual appeal, I ensured that the website not only captured the essence of Ruhen's vibrant energy but also provided an effortless and enjoyable experience for visitors browsing the site on various devices.

Features

Storytelling guided by motion and interactions

Creating an intuitive user interface that offered smooth navigation was a key objective throughout the design process. This involved striking a balance between simplicity and incorporating the vibrant and creative aspects that defined Ruhen's brand identity. By carefully considering the placement of elements such as menus, buttons, and links, I ensured visitors could easily access important information and complete desired actions. Throughout this process, preserving the brand's unique personality was essential, allowing me to maintain a sense of cohesion and authenticity that resonated with the target audience while still providing an effortless and enjoyable browsing experience.
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